Marketing Strategies of Newspapers Essay

The newspaper commercialize, like new(prenominal) markets have drop dead competitive to the extent that survival requires a lot of creativity and origin in the way the business is conducted. This is the situation in which the trey major(ip) newspapers on the Zambian market, i.e the chain mail, the generation of Zambia, and the Zambia chance(a) carry newspapers find themselves.Currently, the part newspaper is the market loss leader with a market consider of eighty percent (80%), the multiplication of Zambia newspaper and the Zambia Daily Mail, together with the rest of the other newspapers sh be the remaining twenty percent (20%). For this probe, the focus is on three newspapers, The Post which is a cloak-and-daggerly owned newspaper and the times of Zambia and the Zambia Daily Mail which are terra firmad owned newspapers. The difference in deed amongst these three newspapers has also been reflected in the differences in the readership of the three (3) newspapers whi ch is indicated below.Source Synovate query Center 2005 For any of these papers to move on competitive advantage and huge term profitability, in that location is need to come about up with a worthy business approach. One such approach is a proper pinch and care of the common business parameters like the quality of the product, the pricing of the product, the scattering of the product, and the promotion of the product. A newspaper firm can because train appropriate differentiation strategies based on the above parameters which are ordinarily k at presentn as the four Ps of the merchandise mix (Kotler, 200315).The discrepancies in the market share prompted the exploreer to look at the business management aspect of the three newspapers, i.e.how they were applying and using the four Ps of the selling mix. The repulse was to determine how the three newspapers were utilizing the elements of the marketing mix in order to gain competitive advantage on the Zambian market. Ess entially, this is a comparative study which looks into how the three newspapers were utilizing the marketing mix to extend their market shares.The study was evaluate to reveal the differences in the usage of the marketing mix and show whether this had a significant impact on the market shares of the three papers. This is not withstanding the circumstance that the performance of an entity is aquiline on the various functional areas of business management. However, in this particular case, what was being put to test was the functional area of marketing, and in this case the application of the elements of the marketing mix.The liberalization of the Zambian thrift in 1991 saw the emergence of various entities on the Zambian market. This included the photographic mark media. The Post newspaper is one such paper that emerged as a private owned newspaper.Prior to 1991, there were mainly both predominant papers, i.e. the Times of Zambia, and the Zambia Daily Mail newspapers. For this study, the focus was on one private newspaper, i.e the Post newspaper, and the state owned newspapers, i.e. The Times of Zambia and the Zambia Daily Mail newspapers. Currently, on the Zambian market, the Post newspaper is the market leader with a market share of eighty (80%) percent by far surpassing the Times of Zambia and the Zambia Daily Mail which fall into the remaining twenty (20%) percent. This poses the question of wherefore should a newly born newspaper, i.e the Post Newspaper, prohibited match the aged newspapers like the Times of Zambia and the Zambia Daily Mail newspapers. Obviously, the market share has to do with the acceptability of the paper. And from a business management point of view, this acceptability is dependent on the papers marketing strategies which are based on the marketing mix. Hence the reason for the research in this area.The history of for each one of the above stated newspapers is as followsThe Times of Zambia newspaperThe Times of Zambia is a n ational daily newspaper create in Zambia. During the colonial blockage this newspaper was known as The Northern News. It was founded in 1944 as a twice-weekly newspaper aimed at a European readership, owned first by Roy Welensky and then by the South African newspaper chain argus. Argus then sold the paper to Lonhro, under which it was renamed the Times of Zambia on 1 July 1965. Lonhro had just bought out Heinrich Brewery which had briefly operated a daily, The Zambia Times and weekly Zambia News. objurgation of the regimen under the editorship of Dunston Kamana in the early 1970s and the change of the governing to a one party state led to the purchase of Times of Zambia by the United issue Independence Party (UNIP) governance who then appointed its own editor, Vernon Mwaanga, in 1972. When the Movement for Multiparty Democracy (MMD) came to power in November 1991, it went to court claiming UNIP had illegally taken over the newspapers. The courts found in prefer of the MMD, and ruled that the papers ownership be transferred to the Zambian Government. The Times of Zambia is now owned by the Zambian Government. later the independence of Zambia in 1964, the print media was run by the private sector with Times of Zambia then been published by Lonrho and the name Daily then Central African Mail was run by Scott and Astor. In 1969 it was purchased by the ruling United National Party (UNIP) (Banda, 2004). In 1983, the newspaper industries along with most other industries were nationalized as part of governments humanism. The two newspapers were then turned into government companies and heavily subsidized by the government.In 1990, there was the introduction of multiparty government and an open, market driven economy. Privately owned newspapers were reintroduced and according to the National archives (2003) 137 publications, both newspapers and magazines, were registered between 1991 and 2002. Most of the registered newspapers were either aborted or died soon later on the first few issues. The cover value of the newspapers has remained the same in Zambia at K3000.00 with new newspapers coming in and offering a lower price and then failing to survive all together. The other sources of income for newspapers are done the advertising which has grown with newspapers getting more and more expensive.This case research is intended at studying the various marketing strategies used by newspaper companies in Zambia and how they can increase competiveness. My aim is to find out the current marketing strategies of the major newspapers in Zambia, namely The Post, Daily Mail, Times of Zambia, The Guardian and The Mirror. The purpose of the study is to understand the current marketing strategies and come up with recommendations to increase competitiveness in this sector.1.2 Background to the study After the introduction of the multi-party system and the subsequent liberalization of the economy, in Zambia, in 1991, the republic saw the emergence of various characters of privately owned newspapers in growth to the two symmetric newspapers, i.e The Times of Zambia and the Zambia Daily Mail. In all, the mid 1990s, there were several privately owned newspapers in addition to the two regular state owned newspapers stated above.What transpired is that some private newspapers came and went, whilst the two state owned newspapers have failed to be competitive and increase their market shares, only when they have survived through Government subsidies. However, one privately owned newspaper, the Post Newspaper, has proceed to grow its market share and today it is the market leader in its relevant market. The question of interest to the researcher is to determine the type and effectiveness of the marketing strategies that the Newspapers are using to increase their market share in the relevant markets.1.3 Research ProblemSince the Liberalization of Zambias economy in 1991, several private newspapers have emerged to join the already a live state owned ones. However, most of the privately owned newspapers have collapsed, and the two state owned ones are failing to increase their market, but are surviving on Government subsidies. But one private newspaper, the Post, has continued to thrive to become the market leader. There is still very slight competition in this industry with only a few as newspapers surviving and one major newspaper The Post is getting 80% of the market share (Banda 2004). Given this background, the researcher wants to determine the type of marketing strategies newspapers use, and the extent to which these marketing strategies are effective. Consequently, this will help the managements of the newspapers to improve their marketing strategies so as to provide quality services to their customers, and thereby increase their market share and competitiveness.

Education as a Social Institution Essay

The fond ecesis referred to as discipline is comprised of the enlighten ashes and it is in the indoctrinate give awayline where knowledge and skills be developed along with heathen and viewionate value and norms. to boot, by dint of the instruct governing body horti glossiness and hearty club continue and further those sociable determine and norms thus fulfilling a need prescribed by ordination. The end of this paper is to examine how the theories of functionalism, contravention, and inter featism perceive the well-disposed organization of development.As the functionalism possibility states, each social institution exists in order to fulfill a social need in addition without the social institution in question, social order would falter. The conflict surmisal states, a social institution creates and/or furthers social inequalities and dishs in maintaining an ascribed social military position in the social order however, as the social order is continuously in flux, the social order tries to envision a balance in and for indian lodge.The inter turningionism hypothesis tries to transform why individuals who maintain a presence deep down a social institution act and/or react to each other under(a) authentic stimulations (Vissing, 2011). The social institution of facts of life is comprised of what we term as educates consequently by means ofout this paper the terms education institution, indoctrinates, and the develop agreement entrust be used inter removeably and accordingly.Each individual within a community is introduced to and educated in a brass of determine and norms pertaining to their position company beginning at an early age and continuing by dint of the individuals lifetime to boot, the prepare system of rules bleeds a vauntingly part in that education as the youth of that particular hostelry develop into adults. The teachers or teachers within the shallow system act as government agency models t o elicit proper behavior and strengthence cultural and societal norms (Beaver, 2009).Along with the faculty member program taught in instills, schools too act as a king-sized socializing agent where bookmans argon introduced to their commencement exercise tertiary catch concourse. Education is a social institution and through and through the school system it fulfills a social need because the school system is our first tertiary peer group, the school system introduces us to societal norms, and the school system imparts to night club, knowledge and skills. As a socializing entity, school is a basic and necessary universal organize for fraternity.Using an interactionism believe, this is so, because it introduces us to, reintroduces us to, affirms, and/or reaffirms most of societys values and norms through a tertiary peer group consisting of other educatees and the teachers. The school structure shows the assimilator through example and instruction how to integrate into a nd act within the group setting and the value/reward system of participating in a team setting. This is accomplished through the instructions and guidance positioned to them from the instructors.The disciple is likewise defined by the expectations of the instructor, the expectations of their peers, and the manner in which their peers perceive them and their accomplishments (Vissing, 2011). Additionally, failing to replete pedantic schedules the student whitethorn appear irresponsible to their peers and the instructors as they academically pass along behind others in their peer and age groups. It has been noted that students widely distributedly meet the expectations made of them, in other words if students are expected to arrange wellspring they do so, conversely, if they are not expected to perform well they do not (Vissing, 2011).Therefore, the students academic achievement level may be determined by the manner in which the instructors view the students and the students behavior and achievements. For example, if an instructor views a student as a trouble maker the student will be labelled and treated as much(prenominal) thus deterring the student from reaching his/her entire potential. Looking at this issue with the view of the student as the priority, the students academic achievement may be a determining factor or a direct result of the manner in which the student views school and why the student views the school in such a manner.A student will not excel academically if they do not bonk attention school in general, or attending proper(postnominal) sievees therefore, what are some causes for a student chanceing this way. It is evident that the interactions between the students and instructors play a large role in how the students feel about disseveres and school in general. Two major factors come into play here and they are, the instructors social and emotional support for students and the nature of the instructors expectations for stud ents academic functioning (Hallinan, 2008).This interaction between student and instructor is of great value as it influences how a student perceives themself and their environment within the school system. For example, students that perceive they are universe over pay heeded or their capabilities are being undervalued by the instructor will perform brusquely. Conversely, when an instructor shows the student some attention, and shows them they are open and of value as a student, the student will perform to the crush of their force. However, for either of these scenarios to persist the instructor must be consistent with their interactions with the student.Moreover, if the instructors expectations and interactions are not consistent with regard to the student then the ability in predicting the students success in school or their feelings toward school becomes problematic. The predictability of a students feelings toward the school system becomes problematic under these condition s because the equation used in this case is a feedback loop based on how well the instructor matches their expectations to the students academic abilities.Moreover, the main variable in the equation of predicting a students feelings toward the school system is the students reaction to the instructors expectations of them when trying to determine how satisfied the student is with a mannequin or school in general (Hallinan, 2008). What we see with the interactionism theory is how the instructor can influence the students out view and at last the students academic outcome by how they interact with the student and their overall expectations of the student and their academic abilities.Additionally the interactionism theory shows how the students peer group may also musical score for their success or disappointment in school and individual single outes because of the influence the peer groups perceptions of the individual students academic performances. Lastly the interactionism theo ry shows how the students overall feelings and self-perceptions toward the school system as a whole, individual separatees, and their avow academic performance may also affect the students success and/or failure.What the conflict theory shows is how the school system supports the continuance of the social inequalities between the elite class and the lower class individual in alliance to their achieved status in a culture/society while maintaining the status quo. This allows the elite class of a society to chink and direct the school system and its programme in a manner that will ultimately well-being that focal ratio class (Beaver, 2009).The conflict theory also acknowledges the emulation between peers that promotes a more rounded comprehension of subject proposition through stronger and/or competitive study skills and this concept of competition follows a student through school and into the custody. Additionally, the concept of competition is promoted through a system of rewards some(prenominal) in the school system and in the manpower such as the keep role, the deans list, acceptance into honor societies, or becoming employee of the month or year.The school system accomplishes this with its platform so that the lower class student will accept the inevitability of a position in the working class and catering to the upper class student by civilizeing them to acquire and maintain positions in the ruling class (Beaver, 2009) (Vissing, 2011). Additionally, the conflict theorist proposes that the school system controls the opinion patterns and reasoning powers of the students and the manner in which the student acts and reacts in social situations (Vissing, 2011).In addition, through example the students are introduced and instructed in the social values and beliefs of their society and culture. This seeming agenda of the school system is better explained by Yvonne Vissing (2011) when she states, this role of education is called the hidden curricu lum. It is because inequality results in a revolution of forms, including structured differences in quality of educational institutions available to the rich versus the poor (p 167). However, this hidden curriculum is not a set curriculum alone it is implied and taught in such a way as to be unnoticed by the students daily attendance in school system.To explain the hidden curriculum an example of comparison between dickens different societies will be used. In society-a one of the more significant values is individualism individualism implies the right to freedom of musical theme and action by the individual. Therefore, in society-a, the school curriculum is designed to promote self-identity and self- regard. However, in society-b, the value of individualism is visualizeed upon as an undesirable social trait and the students are taught through implication that to be singled out is shameful and social esteem is of more impressiveness than self-esteem.Therefore, in society-b, th e curriculum is designed in such a way that students are taught that group honor is of more importance than self-honor is (Davis, 2010). The conflict theory also shows how the pedigree cosmos has a large stake in the character reference of students the school system turns out and these involve are look ated through a schools curriculum. Additionally, as the billet world, which is directed and controlled by the elite, advises certain change in the curriculum in the school system to meet its inescapably the school system in some cases modifies and adjusts its curriculum to meet those changing needs.However, this raises the question, in fulfilling the needs of the production line world does the school system always advance and groom the best candidate for a controlling position in the workforce or is there a preconception in place where kinda the most likely candidate is advanced and groomed for those positions (Beaver, 2009). According to Daniel Ashton, in England a collabora tive program between government and education tries to address the issues between the school system (Educational Institution) and the business world. one and only(a) of the issues that is being communicate is, the gap between industry and the school system relating to workplace skills and present educational curricula. The manner in which this gap is being addressed is with an mind of a persons natural abilities to assist in development that person and those abilities to help build a dynamic and vibrant society (2009). It is worthy to note here that among the youth in lower class urban and rural America the perceived likelihood that a elevated quality education will be of any significance in their future day working status is small.Additionally, this is because the sub-culture of the urban and rural lower class American is where they feel comfortable, and the middle/upper class urban/ city culture of America is not only unfamiliar to them but also uncomfortable to them. Moreove r, as the higher(prenominal) educational concepts are unfamiliar and require no real bearing on their daily lives the lower class student can at best only absorb the higher educational concepts by rote alone if at all (Becker, 1955). make up though many rural school systems persist in advancing the conceptual educational theories, many students in these rural areas still find it difficult to advance and succeed outside their natural comfort zone. Therefore, the ability to excel beyond the working class is deterred by the many good and vocational training schools in these areas (Becker, 1955). We see with the conflict theory how it supports social and status inequalities through class stratification, the status structure, and through peer competition.Additionally it shows there is a hidden curriculum or agenda that controls the thought pattern of students headed into the workforce of society where they are expected to accept a status of the controlled or controlling members in the workforce based on their family status level in society. In addition, it shows how the business world has a stake in the level and focus of the curriculum administered to the student in relationship to the workforce and social skills the student has acquired upon graduation as they nter the workforce.Lastly, it shows how education is split into generalized higher education, specialized higher education, and vocational education and training in support of both professions and trades in the workforce and business world. Emile Durkheims view of education was that over time the school system became comprised of an ordered composite of social disciplines and social structures with the ability to intermesh with like and hostile social structures.However, Durkheim also postulated that society as a whole had a greater ability to modify its structure than that of the social structure of school system (Clark, 1973). Therefore, looking at Education through the school system from a functional ism point of view, the school system is a viable social structure as it fulfills many primary and secondary social and cultural needs. Some of these primary needs are the teaching and reinforcing of cultural values and norms, in addition to the teaching of work ethics and certain general and specific aspects about the work environment the students will eventually enter.One of the more important concepts schools teach in the area of the work environment, both in school and out of school, is how to accept success and/or failure and how to move forward under both conditions (Beaver, 2009) (Vissing, 2011). It is also important to look at some of the secondary social needs fulfilled by the school system. In the early introduction to the school system, the student is immersed into a tertiary peer group where they begin to socialize with many others in their age range.In todays society schools also act as a form of day care system and with cheating(a) (sports) programs after the academic period the students are kept off the streets and out of the competitive workforce until they have reached a certain age (Vissing, 2011). In the attainment of viable and competitive employment in the current and future workforce, the school systems offer many specific elective disciplines for many professions and trades in societys business industries. This system of elective classes assists the student in assessing and being assessed in their abilities and compatibility of a particular profession and/or trade.Additionally, to assist the student and satisfy the business industry the school system has compound specialized schools that follow a narrowed or focused curriculum in order to fulfill the burgeoning needs of particular industries in the business and economic worlds. However, these types of schools hold an additional outcome for the more generalized school and its students. Even though a larger number of people enjoy the financial benefits supplied in their profession of choi ce, the student who graduates from this type of school has a less rounded education than the student who graduates from a traditional school.Additionally, for the business world, the only purpose for this type of education is to fulfill its needs for semi-qualified workers and the benefit derived from this type of education for the worker is that of being employed in a trade and/or profession of their choosing and acquiring the achieved status they desired. Therefore, through this type of narrowed and focused education both the student and the business world are satisfied and share a sense of success (Tufts, 1909). The control of how and what is taught in the school system is directed and enforced by the rife culture of a society.Therefore, in all school systems students are taught patriotism, contentism is formed of the values and norms particular to each individual country and that countries culture/society, and each culture will present that nationalism with a bias leaning towa rd that particular nation/culture. For example, in the United States of America the schools teach about the struggle we had in becoming a nation, the meaning of our national flag and how we honor it with our pledge of allegiance to the nation it represents.What the school system does not teach is the degradation caused to the aboriginal peoples of this country by the paramount imperialist mindset of the people who conquered those aboriginal peoples. Our dominant culture may be intrigued by and even be sympathetic toward the culture and society that was decimated in the making of this dominant nation/culture however, that culture and its values and norms are of little significance in the indoctrination of the nations society of its dominant cultural values and norms (Becker, 1955).Although the primary function of the school system is the indoctrination of the student in knowledge and skills to be used later in the work arena it is the latent function of the school system, i. e. the social interactions within the peer groups the students are introduced to, is of greater importance. The functionalism theory shows that as a bureaucratic structure the education institution is steeped in tradition, and is less likely to change than society is as a whole.The functionalism theory additionally shows the needs of society being fulfilled, through the social values, norms, national icons, work ethics, and accountability of the society it serves. Additionally, the functionalism theory shows how the values of accountability and ethics are accomplished with bustling peer group integration. In addition, work ethics accomplished through academic structure and schedules. Lastly, we see how the national icons on the dominant culture are instilled on a society with little regard to the subdue culture that may have been in place prior to being overshadowed or have immigrated to that culture.Using three sociological theories and looking through the school system at the social i nstitution referred to as Education we see how this institution affects society as a whole and fulfills certain social and cultural needs. With interactionism, we see how the expectations of the group affect the individuals self-expectations and actions within the group, society, and particular culture. Interactionism additionally shows how the school system introduces and instructs students how to interact with each other and society in a positive and healthy manner.When we look at the school system with the conflict theory, we see how it supports the inequalities between the class stratification and the status structure in a society, both at the individual level and the collective level while maintaining the status quo. Additionally, the conflict theory shows how the elite class uses the business sector to influence the curriculum in the school system, which also contributes to the continuance of social inequalities.Moreover, the conflict theory shows how the school system has the power the control the thinking patterns of a society through a hidden curriculum. What functionalism shows us about the school system is the school system is a viable social structure as it fulfills many primary and secondary social and cultural needs. It additionally shows us some of those social needs, which are the teaching and reinforcing cultural values and norms. In addition, that the school system teaches students work ethics along with specific and general aspects about the work environment they will eventually enter.Moreover, when we look at the educational institution using the functionalism theory we see how the school system confirms the validity of education as a social institution by fulfilling certain needs of a culture and society. Lastly, we see the interrelatedness between these three sociological theories and the educational institution. This is shown to us through our peer group, teacher, business, social, status and workforce expectations and interactions. Addi tionally, we are shown how the educational institution can and does affect our self-esteem, self-perception, and achieved status level.

Natural monopoly Essay

The concept of inherent Monopoly comes from economics. It is a situation in which majority of the delegate of grocery store is covered by a single firm or company. The goods, services or products offered by the company covers the maximum portion of the market. A Natural Monopoly is a situation in which the speak to of producing the product (goods or services) is lower due to economies of scale. In a situation of Natural Monopoly, thither be no close substitutes to offer the same product or services.Economies of scale is a situation or condition in which the cost to a company of producing or supplying each additional unit of measurement of a product or service decreases as the volume of sidetrack increases. Economies of scale is not the only reason for the existence of monopoly. A Natural Monopoly also exists because of sole access to a particular resource or technology and because of the use of non-market means to eliminate competition, including buying up competitors and coll uding with customers or suppliers to discriminate against competitors.A Natural Monopoly also exists even if there are multiple competitors in the market. In such case, the firm which can light upon the largest volume of output and the lowest production cost will be called as a Natural Monopoly. All the other firms will exact to exit the industry because they are unable to compete on a price basis. Basically, it is very difficult for any competitor to enter the market of natural monopoly because of very high cost of production facilities which includes the cost of infrastructure. in that location is also a high uncertainty among the intend competitors that they will be able to oust the existing monopolist. Some of the most commonly use examples for natural monopoly are utilities such as water supply system, electric automobile power transmission system, railroads and pipelines. Though it is very difficult for any intended competitor to enter the market of natural monopoly, but it is very primary(prenominal) for us to remember that natural monopoly is not permanent.This is because technological advances can star topology to the development of new forms of competition for an industry, change its cost structure and meet the demands for its products. For example, canals were once a natural monopoly for bulk transport in split of Europe and the U. S. , but these monopolies disintegrated during the nineteenth century as a solving of the development of railway.

Carter Racing

Carter hotfoot Case Study In this case, Carter Racing has to make a decision about whether or non to participate in a race with the knowledge that they have been experiencing a 29% locomotive unsuccessful person rate. Carter Racing is a relatively new team, so they have not yet established a firm reputation. The mechanic thinks that temperature is the cause of failure, solely that theory has been questioned by another of the racing teams technology staff. If they race and win, they could receive a $1,000,000 sponsorship from Goodstone Tires for the next season.However, on the off fall out that they do win, they might ignore the locomotive engine failure problem theyve been experiencing. some other scenario that might occur is that they may decide to race and experience an engine failure during the race. The damage of this scenario is extreme. They will have pretended their drivers life, bemused any reputation they might have been building, and lost the sponsorship from Good stone and the $500,000 oil contract bridge they already have.Another scenario is that they withdraw, which means their reputation might be slightly modify and they lose $50,000 that season between the lost deposit and the returned sponsorship funds. My recommendation is that Carter Racing withdraws from the race and takes the $50,000 loss for the season. This ensures that they have until the next season to resolve their engine failure issues and it gives them time to formulate a safer strategy.They should not attempt to risk their drivers life and stake their reputation on the urbane odds of winning the race. If they were to race and lose their options, the chances of recovering from that loss are very small. Its much more difficult to react to something of this outstrip than it is to prevent it. If they take advantage of the time they have once they withdraw, they post come back next year with a stronger team and break odds of winning, which will surely encourage more sponso rships.

Forward the Foundation Chapter 13

16Gambol Deen Namarti was non, at even the stovepipe of ages, n aned for his niceness and suavity-and the approaching climax of a decade of planning had left his passion sour.He rose from his chair with some agitation and say, Youve curbn your sequence nominateting here, Andorin.Andorin shrugged. and Im here.And this young public of yours-this remark desirable in like mannerl that youre t revealing. Where is he?Hell be here eventu bothy. wherefore not now?Andorins rather heavy(p) head port seemed to sink a bit, as though he were preoccupied in thought or coming to a decision, and whence he express abruptly, I dont pauperization to bring him until I realise where I stand.What does that mean?Simple words in Galactic Standard. How tenacious has it been your submit to get rid of Hari Seldon?Al flairs Always Is that so hard to agnize? We deserve revenge for what he did to Jo-Jo. Even if he hadnt d ace that, since hes the countingerbalance attend, wed nominate t o put him by of the way. nevertheless its Cleon-Cleon-who must be brought down. If not scarcely he, then at least he, in addition to Seldon.why does a figurehead concern you?You werent born yesterday. Ive n incessantly had to explain my dower in this because youre not so ignorant a fool as not to know. What feces I possibly cargon just approximately your plans if they dont acknowledge a replacement on the arse?Namarti laughed. Of course. Ive known for a long cartridge clip that you look upon me as your footstool, your way of climbing up to the olympian throne.Would you expect either affaire else?Not at alone. I forget do the planning, shine the chances, and then, when every is quite done, you gather in the strengthener. It exercises sense, doesnt it?Yes, it does make sense, for the reward depart be yours, too. Wont you become the initial Minister? Wont you be able to count on the full support of a refreshing Emperor, one who is fill with gratitude? Wont I be-an d his face twisted with irony as he spat out the words-the spic-and-span figurehead?Is that what you plan to be? A figurehead?I plan to be the Emperor. I supplied advances of credit when you had none. I supplied the cadre when you had none. I supplied the respectability you needed to build a monumental organization here in Wye. I can still chicken out everything Ive brought in.I dont think so.Do you dealing to risk it? Dont think you can treat me the way you treated Kaspalov, either. If some(prenominal)thing happens to me, Wye entrust become uninhabitable for you and yours-and you pull up stakes find that no an other(prenominal) sector leave behind supply you with what you need.Namarti sighed. so you insist on having the Emperor killed.I didnt say killed. I verbalise brought down. The details I leave to you. This last statement was accompanied with an stodgyly dismissive wave of the hand, a flick of the wrist, as if Andorin were al expeditious sit down on the violet throne.And then youll be Emperor?Yes.No, you wont. Youll be dead-and not at my men, either. Andorin, let me teach you some of the facts of life. If Cleon is killed, then the matter of the duration comes up and, to avoid civil war, the Imperial Guard will at once kill every portion of the Wyan Mayoral family they can find-you maiden of all. On the other hand, if hardly the eldest Minister is killed, you will be unattackable.Why?A First Minister is only a First Minister. They come and go. It is possible that Cleon himself may endure grown tired of him and set up the murder. Certainly we would see to it that rumors of this sort be spread. The Imperial Guard would weave and would give us a chance to put the bran-new regime into place. Indeed, it is quite possible that they themselves would be grateful for the end of Seldon.And with the new organisition in place, what am I to do? Keep on waiting? Forever?No. in one face Im First Minister, there will be ways of dealing with Cleon. I may even be able to do something with the Imperial Guard-and even with the surety establishment-and use them all as my instruments. I will then manage to find some safe way of get rid of Cleon and replacing him with you.Andorin burst out, Why should you?Namarti said, What do you mean, why should I?You have a personal grudge against Seldon. Once he is gone, why should you run un prerequisite risks at the highest level? You will make your peace with Cleon and I will have to retire to my crumbling nation and my impossible dreams. And perhaps, to play it safe, you will have me killed.Namarti said, No Cleon was born to the throne. He comes from several generations of Emperors-the proud Entun Dynasty. He would he very difficult to handle, a plague. You, on the other hand, would come to the throne as a member of a new dynasty, without any strong ties to tradition, for the previous Wyan Emperors were, you will admit, completely undistinguished. You will be seated on a shaky th rone and will need soul to support you-me. And I will need someone who is dependent upon me and whom I can therefore handle you. Come, Andorin, ours is not a sum of love, which fades in a year it is a marriage of convenience, which can last as long as we both live. allow us trust each other.You swear I will be Emperor.What high-priced would swearing do if you couldnt trust my word? Let us say I would find you an extraordinarily useful Emperor and I would want you to replace Cleon as soon as that can safely be managed. Now introduce me to this man you think will be the perfect tool for your purposes.Very well. And remember what makes him different. I have canvass him. Hes a not-very-b even by idealist. He will do what hes told, nonchalant by danger, unconcerned by second thoughts. And he exudes a kind of trustworthiness so that his victim will trust him, even if he has a blaster in his hand.I find that impossible to believe.Wait till you take over him, said Andorin.17Raych u nplowed his eyes down. He had taken a quick look at Namarti and it was all he needed. He had met the man ten years before, when Raych had been sent to lure Jo-Jo Joranum to his destruction, and one look was to a greater extent than enough.Namarti had changed little in ten years. Anger and hatred were still the ascendant characteristics one could see in him-or that Raych could see in him, at any rate, for he realized he was not an impartial witness-and those seemed to have marinated him into coriaceous permanence. His face was a trifle to a greater extent(prenominal) gaunt, his hair was flecked with gray, just now his thin-lipped mouth was set in the same harsh line and his inexorable eyes were as brilliantly dangerous as ever.That was enough and Raych kept his eyes averted. Namarti, he felt, was not the type of person who would take to someone who could stare lm straight in the face.Namarti seemed to devour Raych with his own eyes, tho the slight sneer his face perpetually se emed to wear remained.He off to Andorin, who stood uneasily to one side, and said, quiteis though the subject of conversation were not present, This is the man, then.Andorin nodded and his lips moved in a soundless Yes, promontory.Namarti said to Raych abruptly, Your name.Planchet, sir.You believe in our cause?Yes, sir. He spoke carefully, in accordance with Andorins instructions. I am a democrat and want greater participation of the multitude in the governmental process.Namartis eyes flicked in Andorins direction. A speechmaker.He looked indorse at Raych. Are you willing to undertake risks for the cause?Any risk, sir.You will do as you are told? No questions? No hanging back?I will follow orders.Do you know anything about gardening?Raych hesitated. No, sir.Youre a Trantorian, then? Born under the dome?I was born in Millimaru, sir, and I was brought up in Dahl.Very well, said Namarti. Then to Andorin, post him out and deliver him temporarily to the men waiting there. They will t ake good care of him. Then come back, Andorin. I want to cover to you.When Andorin returned, a profound change had come over Namarti. His eyes were appear and his mouth was twisted into a feral grin.Andorin, he said, the gods we spoke of the other day are with us to an extent I couldnt have imagined.I told you the man was suitable for our purposes.Far more suitable than you think. You know, of course, the tale of how Hari Seldon our august First Minister, sent his son-or foster son, rather-to see Joranum and to set the trap into which Joranum, against my advice, fell.Yes, said Andorin, nodding wearily, I know the story. He said it with the air of one who knew the story entirely too well.I saw that boy only that once, merely his image burned into my brain. Do you suppose that ten years enactment and false heels and a shaved mustache could fool me? That Planchet of yours is Raych, the foster son of Hari Seldon.Andorin paled and held his breath for a moment. He said, Are you sure of that, old erar?As sure as I am that youre standing here in front of me and that you have introduced an enemy into our midst.I had no idea-Dont get nervous, said Namarti. I consider it the best thing you have ever done in your idle aristocratic life. You have played the fictional character that the gods have marked out for you. If I had not known who he was, he might have fulfilled the function for which he was undoubtedly intended to be a spy in our midst and an watcher of our most secret plans. But since I know who he is, it wont break away that way. Instead, we now have everything. Namarti rubbed his hands together in delight and, haltingly, as if he realized how far out of character it was for him, he smiled-and laughed.18Manella said thoughtfully, I guess I wont be seeing you anymore, Planchet.Raych was drying himself laterward his shower. Why not?Gleb Andorin doesnt want me to.Why not?Manella shrugged her smooth shoulders. He says you have important give-up the ghos t to do and no more time to fool around. Maybe he means youll get a make check job.Raych stiffened. What kind of work? Did he mention anything in particular?No, moreover he said he would be outlet to the Imperial Sector.Did he? Does he often tell you things like that? You know how it is, Planchet. When a fellows in bed with you, he talks a lot.I know, said Raych, who was always careful not to. What else does he say?Why do you regard? She frowned a bit. He always asks about you, too. I noticed that about men. Theyre curious about each other. Why is that, do you suppose?What do you tell him about me?Not much. Just that youre a very decently sort of guy. Naturally I dont tell him that I like you better than I like him. That would hurt his savours-and it might hurt me, too.Raych was getting dressed. So its good-bye, then.For a while, I suppose. Gleb may change his mind. Of course, Id like to go to the Imperial Sector-if hed take me. Ive neer been there.Raych almost slipped, jus t now he managed to cough, then said, Ive never been there, either.Its got the biggest buildings and the nicest places and the fanciest eternal restaurants-and thats where the rich people live. Id like to meet some rich people-besides Gleb, I mean.Raych said, I suppose theres not much you can get out of a person like me.Youre all right. You cant think of credits all the time, solely youve got to think of them some of the time. Especially since I think Gleb is getting tired of me.Raych felt compelled to say, No one could get tired of you, and then found, a little to his own confusion, that he meant it.Manella said, Thats what men always say, only youd be surprised. Anyway, its been good, you and I, Planchet. Take care of yourself and, who knows, we may see each other again.Raych nodded and found himself at a loss for words. thither was no way in which he could say or do anything to express his feelings.He turned his mind in other directions. He had to find out what the Namarti peop le were planning. If they were separating him from Manella, the crisis must be rapidly approaching. All he had to go on was that odd question about gardening.Nor could he get any further information back to Seldon. He had been kept under close scrutiny since his meeting with Namarti and all avenues of communication were cut off-surely another attribute of an approaching crisis.But if he were to find out what was going on only by and by it was done-and if he could communicate the news only after it was no longer news-he would have failed.19Hari Seldon was not having a good day. He had not larnd from Raych since his first communique he had no idea what was happening.Aside from his natural concern for Raychs safety (surely he would hear if something really bad had happened), there was his uneasiness over what might be planned.It would have to be subtle. A direct attack on the castling itself was totally out of the question. Security there was far too tight. But if so, what else coul d be planned that would be sufficiently effective?The whole thing was keeping him awake at night and distracted by day.The foreshadow light flashed.First Minister. Your two oclock appointment, sir-What two oclock appointment is this?Mandell Gruber, the gardener. He has the necessary certification.Seldon remembered. Yes. Send him in.This was no time to see Gruber, but he had hold to it in a moment of weakness-the man had seemed distraught. A First Minister should not have such moments of weakness, but Seldon had been Seldon long before he had become FirstMinister.Come in, Gruber, he said kindly.Gruber stood before him, head ducking mechanically, eyes darting this way and that. Seldon was quite certain the gardener had never been in any room as magnificent as this one and he had the bitter urge to say Do you like it? enthrall take it. I dont want it.But he only said, What is it, Gruber? Why are you so unhappyThere was no immediate outcome Gruber merely smiled vacantly.Seldon said, Sit down, man. Right there in that chair.Oh no, First Minister. It would not be fitting. Ill get it dirty.If you do, it will be easy to clean. Do as I say. Good Now just sit there a minute or two and gather your thoughts. Then, when you are ready, tell me whats the matter.Gruber sat silent for a moment, then the words came out in a panting rush. First Minister. It is Chief Gardener I am to be. The bless Emperor himself told me so.Yes, I have heard of that, but that surely isnt what is upset you. Your new post is a matter of congratulations and I do congratulate you. I may even have contributed to it, Gruber. I have never forgotten your bravery at the time I was more or less killed and you can be sure I mentioned it to His Imperial Majesty. It is a suitable reward, Gruber, and you would deserve the promotion in any case, for it is quite clear from your magnetic disc that you are fully qualified for the post. So, now that thats out of the way, tell me what is disturbing you.Firs t Minister, it is the very post and promotion thats troubling me. It is something I cannot manage, for I am not qualified.We are convinced you are.Gruber grew agitated. And is it in an office I will have to sit? I cant sit in an office. I could not go out in the open air and work with the plants and animals. I would be in prison, First Minister.Seldons eyes opened wide. No such thing, Gruber. You neednt stay in the office longer than you have to. You could rip off around the grounds freely, supervising everything. You will have all the surface you want and you will merely spare yourself the hard work.I want the hard work, First Minister, and its no chance at all they will let me come out of the office. I have watched the present Chief Gardener. He couldnt leave his office, though he wanted to, ever so. There is too much administration, too much bookkeeping. Sure, if he wants to know what is going on, we must go to his office to tell him. He watches things on holovision -he said wi th infinite contempt as though you can tell anything about growing, living things from pictures. It is not for me, First Minister.Come, Gruber, be a man. Its not all that bad. Youll get used to it. Youll work your way in slowly.Gruber shook his head. First off-at the very first-I will have to deal with all the new gardeners. Ill be buried. Then, with sudden energy, It is a job I do not want and must not have, First Minister.Right now, Gruber, perhaps you dont want the job, but you are not alone. Ill tell you that right now I wish I were not First Minister. This job is too much for me. I even have a notion that there are quantify when the Emperor himself is tired of his Imperial robes. Were all in this Galaxy to do our work and the work isnt always pleasant.I understand that, First Minister, but the Emperor must be Emperor, for he was born to that. And you must be First Minister, for there is no one else who can do the job. But in my case, it is just Chief Gardener we are ruminating upon. There are fifty gardeners in the place who could do it as well as I could and who wouldnt mind the office. You say that you spoke to the Emperor about how I tried to help you. Cant you speak to him again and explain that if he wants to reward me for what I did, he can leave me as I am?Seldon leaned back in his chair and said solemnly, Gruber, I would do that for you if I could, but I must explain something to you and I can only hope that you will understand it. The Emperor, in theory, is unquestioning ruler of the conglomerate. In actual fact, there is very little he can do. I run the Empire right now much more than he does and there is very little I can do, too. There are millions and billions of people at all levels of government, all make decisions, all making mistakes, some acting wisely and heroically, some acting foolishly and thievishly. Theres no controlling them. Do you understand me, Gruber?I do, but what has this to do with my case?Because there is only one plac e where the Emperor is really absolute ruler-and that is over the Imperial grounds. Here, his word is law and the layers of officials beneath him are a couple of(prenominal) enough for him to handle. For him to be asked to rescind a decision he has make in connection with the Imperial Palace grounds would be to fall upon the only area that he would consider inviolate. If I were to say, Take back your decision on Gruber, Your Imperial Majesty, he would be much more likely to relieve me of my duties than to take back his decision. That might be a good thing for me, but it wouldnt help you any.Gruber said, Does that mean theres no way things can be changed?Thats exactly what it means. But dont worry, Gruber, Ill help you all I can. Im sorry. But now I have really spent all the time with you that I am able to spare.Gruber rose to his feet. In his hands he twisted his green gardening cap. There was more than a suspicion of tears in his eyes. Thank you, First Minister. I know you would like to help. Youre-youre a good man, First Minister.He turned and left, sorrowing.Seldon looked after him thoughtfully and shook his head. Multiply Grubers woes by a quadrillion and you would have the woes of all the people of the twenty- quin million worlds of the Empire and how was he, Seldon, to work out redemption for all of them, when he was helpless to solve the problem of one star man who had come to him for help?Psychohistory could not bear on one man. Could it save a quadrillion?He shook his head again, checked the nature and time of his next appointment, and then suddenly stiffened. He shouted into his communications equip in sudden wild abandon, quite unlike his usually inflexible control. Get that gardener back Get him back here right now20Whats this about new gardeners? exclaimed Seldon. This time he did not ask Gruber to sit down.Grubers eyes blinked rapidly. He was in a disquietude at having been recalled so unexpectedly. N-new g-gardeners? he stammered.You sai d all the new gardeners. Those were your words. What new gardeners?Gruber was astonished. Sure, if there is a new Chief Gardener, there will be new gardeners. It is the custom.I have never heard of this.The last time we had a change of Chief Gardeners, you were not First Minister. It is likely you were not even on Trantor.But whats it all about?Well, gardeners are never discharged. Some die. Some grow too old and are pensioned off and replaced. Still, by the time a new Chief Gardener is ready for his duties, at least half the staff is aged and beyond their best years. They are all pensioned off generously and new gardeners are brought in.For youth. partly and partly because by that time there are usually new plans for the gardens and it is new ideas and new schemes we must have. There are almost five hundred square kilometers in the gardens and parklands and it usually takes some years to vex it and it is myself who will have to supervise it all. Please, First Minister. Gruber was gasping. Surely a cagey man like your own self can find a way to change the blessed Emperors mind.Seldon paid no attention. His forehead was creased in concentration. Where do the new gardeners come from?There are examinations on all the worlds-there are always people waiting to serve as replacements. Theyll be coming in by the hundreds in a dozen batches. It will take me a year, at the least-From where do they come? From where?From any of a million worlds. We want a variety of horticultural knowledge. Any citizen of the Empire can qualify.From Trantor, too?No, not from Trantor. There is no one from Trantor in the gardens. His voice grew contemptuous. You cant get a gardener out of Trantor. The parks they have here under the dome arent gardens. They are potted plants and the animals are in cages. Trantorians, poor specimens that they are, know nothing about open air, free water, and the authentic balance of nature.All right, Gruber. I will now give you a job. It will be up to you t o get me the names of every new gardener scheduled to arrive over the coming weeks. Everything about them. Name. World. bring up number. Education. Experience. Everything. I want it all here on my desk just as quickly as possible. Im going to send people to help you. good deal with machines. What kind of a computer do you use?Only a simple one for keeping track of plantings and species and things like that.All right. The people I send will be able to do anything you cant do. I cant tell you how important this is.If I should do this-Gruber, this is not the time to make bargains. Fail me and you will not be Chief Gardener. Instead, you will be discharged without a pension.Alone again, Seldon barked into his communication wire, Cancel all appointments for the rest of the afternoon.He then let his body flop in his chair, feeling every bit of his fifty years and feeling his headache worsen. For years, for decades, security had been built up around the Imperial Palace grounds, thicker, more solid, more impenetrable, as each new layer and each new turn was added.And every once in a while, hordes of strangers were let into the grounds. No questions asked, probably, but one Can you garden?The stupidity involved was too huge to grasp.And he had barely caught it in time. Or had he? Was he, even now, too late?

Communication Studies Internal Assessment Essay

The Communication Studies course requires us as students to complete an internal assessment. The internal assessment grade leave be added to the cape communication studies mental testing grade to produce the final examination grade. Not completing the internal assessment will result in a failure grade because without the internal assessment grade the examination grade will Ungraded.Relationship to Work- associate InterestsThe theme that I exact to study for my Internal Assessment has no relation to my work related interest.Relationship to Personal InterestsThe theme that I chose has significant relation to my individualised interest. It is my personal opinion that the police force has caused their police related killings to stick out greatly everywhere the years.Theme and PurposeTHEMEThe theme that I will be focusing on is Police Brutality just now looking in depth on reckless shooting.PURPOSEMy take for choosing this theme is because the number of police related has made a significant rise over the years and the polices incident reports come out to be inaccurate and unbelievable.TreatmentPREFACEThe reflective piece is a story more or less a boy who witnessed police brutality set-back hand. The intended audience for the piece is my subject teacher, fellow classmates and to separates to whom it may concern. wistful PieceAn different week of football practice was finally over for David. He was extremely tired and had a long journey lieu since he lived some forty miles for school. David was a seventeen year grey boy in his last year of high school. David had to take common chord different vehicles to and from school every day. He left school about 500pm and now as he was about to board his morsel vehicle it was 630pm which means he would not reach crustal plate until minutes to nine. David did not like to travel on the road at such late hours but had no choice, to remain a piece of the football team, practice was a must. While travelling on th e omnibus David was replaying what he learned at school today in his head, twain at class and on the field. Because David was a strong believer that sports incontrovertible academics was the recipe for success.About to board his final transport home he hears his name being shouted from tail assembly. David, David When he looked back it was his Uncle Sean. Davids Uncle was an electrician he lived seven blocks away with his wife, Stephanie, and their three children, Danielle, Kayla and Donovan. David liked Uncle Sean the best because they divided the same love for football. How was football practice David? Sean asked as soon as David entered the car, It was cool, learnt a new tackling technique today, David replied. The rest of the journey they talked about nothing but football, the English premier league, the best football players in Jamaica, the world cup champions. David completely forgot how tired he was and was completely clothed up in his intense conversation with his Uncl e.Out of nowhere behind them they heard a polices car siren. Uncle Sean, thinking that they cherished clear passage to pass, slowed down but they were not passing the car. Uncle Sean unyielding to stop the car and see what the problem was. The police car stop in front of them and two police officers exited the car. Get out of the car, this is a search, single of them ordered. David and his uncle exited the car and watch while the one of the officers searched the car. The other went to David and his uncle, Lift your hands in the air and spread your legs, two a inno, he ordered. After completing his search he walked over to the other officer.So we find weed pon yuh, yuh no say yuh can affi give in five thousand dollar or else, one of the officers said, holding a parcel with ganja inside of it. That is not mine it must be yours because I dont know where you found that. It could not be in my car, Sean replied. Yow idiot bwoy, a shoot down yuh a accuse mi partner the other officer s houted. The police officer walked refine up to Sean and hit him in the hardiness. do wah yuh want, mi nah pay yuh no money batty bwoy, Sean screamed.The police man pointed the gun in Sean face and said, gaan way to far and fired the gun, twice. David ran in some nearby bushes and flee the police. That night Davids uncle died. Again the police force had robbed another family one of their valuable members. Robbed a business one valuable employee and robbed society a valuable member. David reached home safely and told his mother everything that happened. *JUSTICE MUST BE SERVED*

Problems and Aspirations of Youth Essay

INTRODUCTIONTrying hands on contemporaneous constitution and and then(prenominal) reigning over hearts of millions is non that easy as has been proved by single of the prominent sources of the day era Chetan Bhagat. Very some authors lose musical compositionaged to reach out to such a wide audience as Chetan Bhagat. on that point is originality of con ext in his belles-lettres and when he writes messiness regain as if it is their romance. He is a phenomenon that has touch e trulybody, touched everybodys heart. Indian Publishing sh both told now be divide into pre and post Chetan Bhagat. He has created those kinds of landmarks. Chetan Bhagat projects his readers viewpoint in his writes. jibe to him, A writers firstborn job is to strike a chord, and non to amuse elitist circles, He does it by caring for his readers and listening to them, It send awayt be that the language, as it is simply the common language of the people. It is more(prenominal) sloshed what is being said and communicated that strikes a chord. Chetan strongly believes that the language should be colloquial- a popular fiction has to be a dialogue with the people on the streets.CHETAN BHAGAT- A BIOGRAPHICAL SKETCHChetan Bhagat (born on 22 April,1974) is a contemporary Indian author who has create verbally four all(prenominal)egorys bring uply - phoebe bird raze soul- What not to do at IIT, One Night The predict place, The 3 Mistakes of My Life and 2 States The Story of My Marriage, respectively. He grew up in Delhi in a Punjabi family in an uncertain hearthstone surround where his pargonnts used to fight a lot. His father, an army officer, was very strict and he wasnt al natural depressi mavind to watch television or shoots. So, Chetan and his brother used to flip up depiction stories and perhaps thats where this tact of writing all sprang up. Bhagat at black marketed Army Public School (1978-1991), Dhaula Kuan, New Delhi. He canvass Mechanical Engi neering at the Indian Institute of Technology (IIT), Delhi (1991-1995), and then studied at the Indian Institute of Management (IIM), Ahmada uncollectible (1995-1997), where he was named The scoop Outgoing StudentHe throw in lamb with his IIM Ahmadabad class fellow Anusha and they eventually got married. His novel 2 States The Story of My Marriage, is a fabricated version of his go to bed point. After graduating from IIT and IIM, he joined Peregrine, a fiscal service comp some(prenominal) in Hong-Kong. It closed(a) mow in half dozen months still Chetan stayed on in Hong-Kong for eleven years, moving to Goldman Sachs. It was to outrage his stomp that he started writing his first novel. No motion it was a not bad(p) moment for Bhagat barely he was in a bank and dissatisfied. His stereotype was very bad. So to take revenge on him. He started writing in office.CHETAN BHAGATS WRITING STYLE AND CHARACTERSThe secret to Chetan Bhagats achiever is he writes in ordinary Engl ish and it is re assure for unsalted people to know some maven knows what they be going through with(predicate). In other words, Bhagats writing style t boot outd induces to be elemental with linear narratives and vivid taradiddletelling. His protagonists tend to be named after avatars of Hindu deity Vishnu, ilk Hari, Shyam, Govind or Krishna. all his hold backs chip in a number in the title (e.g. cinque in the first, one in the second, threesome in the third and two in the fourth track record.)When asked n primordial(predicate) this, Bhagat replied that he is a banker and he cant get numbers out of his head. Bhagat, 35, is the first to admit that he is no Arundhati Roy, the Indian Booker Prize adoptning author and says he knows critics feel his take fors be shallow. But Bhagat, who enjoys a rock-star like popularity among his readers, aged mainly 13 to 30, said he has the ultimate riposteMy passwords sell. Bhagat says that he writes for ordinary boylike peop le who feel suffocated by their p atomic number 18nts desire for them to be interpose doctors, lawyers, or engineers.According to Bhagat- Indian youngsters live under cart-cooker conditions to succeed. There is cut-throat competition to win places in Indias elite universities with youngsters compelled to score mellowedly from primary to high school. Entrance to top universities often requires ninety spark- plus averages and most children have afterschool tutoring to attain such marks. A paragon of this philosophy can be seen in his novel One Night The cry out Center, where the hero, who answers the telephony wishs from clue little Americans near their cooking appliances, remarks, Every cousin of mine is get a doctor or engineer,.You can say I am the black sheep of my family.Bhagat believes that India tends to have an academic and hearty revolution to prevent young people simply regurgitating what they l hit without reckon. He extremitys to convey this message crosswis e to the Indian youth- even if they get int get stratospheric marks, they are nonoperational entitled to a happy biography and its not the end of the world if they fail. He generally talks virtually youngsters worries, their anxieties and all those things which preoccupy them, by mover of his writings. His writing subjects include parental academic pressure a retentive with pre-marital sex, drinking and other topics taboo in socially conservativist India.CHETAN BHAGATS NOVELS1. FIVE POINT SOMEONE- WHAT NOT TO DO AT IIT five-spot raze Someone. was his first guard which adopted a breezy, wry tone to explore the lives of exam-oppressed pupils who cram to get into the Indian Institute of Technology, Delhi and then rebel against the stultifying atmosphere of academic competition. It features soft-drugs, binge- drinking, and an affair between a student and his professors daughter.To be clear, the story of fiver Point Someone revolves around three studentsHari, Ryan and Alok who come from three antithetical backgrounds. The book is about their years in IIT Delhi and how they cope with the pressure of studies, family and relationships. The book was swell plinthard by the public, especiallyamong the younger generation, and brought Bhagat a round following. It was adapted into a play by the theatre group Madras Players and as well as by Evam. This book was adapted into a word picture called 3 Idiots, though Bhagat has stated that he was not involved in the scriptwriting in any(prenominal) management, and was involved in a controversy with the manager and the producer of the movie over crediting his contribution to the script. enjoin by Raj Kumar Hirani, and star Aamir Khan, R. Madhvan, Sharman Joshi, Kareena Kapoor, and Boman Irani in pivotal powers, it was released on 25 December, 2009. nigh a week after the release of the movie, 3 Idiots, Chetan Bhagat claimed for the credit for the story and this credit row became a national issue. On January 1, 2010, booster intelligence agency channel got Chetan Bhagat, Aamir caravan inn and Abhijat Joshi- the so-called script writer, switched to each other at their respective places through Star intelligence activity correspondents.During this programme, Chetan Bhagat claimed that before the release of the movie 3 Idiots, neither he had been sh witness the preview of the movie nor induen any participation in the script writing. At that measure he was told that the variation of fin Point Someone. to 3 Idiots, was provided two to three part or at the most just five percent and rest of the plot was unlike, but when the movie released and hit the Box tycoon as the biggest hit of the time, Chetan felt bad, because the story was not just five percent from his book rather it was seventy to eighty percent of his book. He unplowed mum for a week but when his fans and readers kept on asking him why he didnt take any go through or show any reaction against the makers, at that point of time Bhagat sought the shelter of the media and came into the lime-light with his credit claim.On the other hand Aamir khan in one of his interviews made it clear that in that respect was no likeness between the movie and Five Point Someone. and also as Aamir had not read Bhagats novel, Bhagat prohibited him to go through Five Point Someone, maxim that both the movie and the novel were kinda different from each other in story as well as plot. And now after the release of the movie, seeing it to be a big hit Chetan Bhagat is claiming for credit? It is kind of wrong on his part because he deficiencys to snatch the credit of Abhijat Joshi- the actual script writer of 3 Idiots, who worked on the story a vast with Raj Kumar Hirani the director. Aamir also interrogated Chetan Bhagat reflexion that Raju Hirani had directed Munna Bhai MBBS and its mishap Lage Raho Munna Bhai, so Chetan Bhagat would claim that these two movies were also his creations Aamir labeled Chetan Bhagat as p ublicity hungry writer.Chetan Bhagat defended himself by saying that the producer Vidhu Vinod Chopra had told him that in that respect was problematicly any similarity between the movie and the novel apart from the five percent of loose inspiration. He added that he relied upon Vidhu and said so to Aamir prohibiting him going through Five Point Someone. It was sole(prenominal) after the release of 3 Idiots that Chetan Bhagat realized that he hadbeen duped as Vidhu kept him in dark by lying and that was why he claimed for credit. He said that as per nip signed between him and Vidhu, he had been promised full justice by displaying his name among the main star-cast, but his name was given towards the end among assistants names in the rolling cast. This really pinched him.At one occasion during the advance of the movie 3 Idiots, interacting with the media persons in a press conference when a press reporter asked Raju Hirani, Aamir and Vidhu Vinod about the authenticity of the story whether it was an original one or taken from Chetan Bhagats Five Point Someone., Vidhu Vinod anomic his temper. He raised his finger at that press reporter and asked him to shut up. This act of Vidhu further added oil to fire and the matter turned from bad to worst. All the word channels repeatedly telecasted Vidhu raising finger and saying SHUT UP. No doubt, the next day, somehow, Vidhu realized his mistake and openly apologized labeling himself a BEAST and his action of raising finger and saying shut up- an in compos mentis(predicate) or uncivilized act. When asked about Vidhus ill-mannerism from Chetan Bhagat, the later(prenominal) showed his gratitude to the media for bringing forth Vidhus real personality, as it would have been sort of difficult for him to do so at his own level.A few days after this incident other interview with Chetan Bhagat was telecasted on news channel where he disclosed that Abhijat Joshi had threatened him to send a reasoned notice in his name if he ever claimed for the credit for the story again. Chetan Bhagat subsided for some time. It was a great shock to the fan-readers of Bhagat when a video garment of Bhagats interview on 24-12-2009 was telecasted on another news channel. It showed Bhagat in very high spirits saying that he had given his book Five Point Someone. to the makers of 3 Idiots just like a daughter and after watching the premier of the movie 3 Idiots, it seemed to him that his honest daughter turned into a bridal-look, so he would definitely give five out of five points to the movie.Chetan Bhagat also appreciated the adaptation of Five Point Someone. to 3 Idiots and confessed that he couldnt have do this if asked for as Raju and Vidhu have done and added that his family is quite happy over this. Bollywood News channel Lehren depicted this incident of credit claim row and Vidhus misbehavior mere a pre-planned drama to benefit both the movie as well as the book.2. ONE NIGHT THE CALL aggregateIt was release d in India in October 2005 also to popular demand. This book was about half-dozen people who work at a call center and about a night when they receive a call from God. Noted Bollywood video director Rohan Sippy bought the rights from Bhagat, but later Sippy let the rights pass on to director Atul Agnihotri, brother-in-law of Arbaaz Khan. The movie version of the novel is titled as HELLO starring Salman Khan, Sohail Khan, Amrita Arora, Esha Koppikar, GulPanag, and Sharman Joshi. Bhagat worked directly on the script of the movie, moulding it to fit the silver screen. However, the film did not succeeed commercially. One Night The come up to Center is a sentimentalist waggery range in an office where bored young Indians discover to resolve the mindless inquiries of Midwestern American Technophobes. The story is a frivolity of romance and crossed lines. There are three main themes ex-girlfriend, bad-boss, and God. The story revolves around six friends who are selling home appli ances to the US from a call center in India. Each one has an issue with love. Call agent Sam works right beside the girl who has just duped him. He is dating someone he cant stand just to get over her. Esha is just short of bonny a model. dickens inches, to be precise.Vroom privations to change the world. Radhika is trying to manage her mother-in-law, and hold down her job. Tonight is Thanksgiving in America, and customers are queuing up to complain about white goods going wrong. On this night of a thousand reverberate calls, when life couldnt look more dismal, one unique companionship got on the line- God and that call is going to change everything.A romantic comedy of six friends kicking against the system, against their boss, and against each other. The fact that One Night The Call Center, was an enormous success in India is very strange or unique and troubling. Although it may seem a feel-good story about Indian empowerment in a globalized world, but Bhagat finds no othe r way to reach a happy end but through a ridiculous and an unexpected event saving a seemingly dim situation and a series of morally reprehensible acts.One faculty be able to forgive him invoking God- the ultimate fall-back guy when nothing else works but the mean-spirited and outrageous means he chooses for his characters to find happiness and gaiety is beyond contempt. In the opening page, we are asked to do a task- cogitate about something you fear, that makes you angry and one thing you dont like about yourself. After a deep pondering, one may come up with an idea and plod on with the reading.When you reach the end of the novel you find yourself thinking about what you said in the beginning and viewing it in a different way- clever stuff, actually Bhagats writing style is so easy that you are soon swept along with the narrative. The novel has a prologue, in which author- Chetan Bhagat encounters a beautiful woman on a train-trip. She offers to tell him a story- but will do s o hardly on one condition that he uses it for his next book. It is set at a call center, describing the events of a single night fracture..and she warns him (as well as the readers) to expect at least one unusual occurrence it was the night.it was the night there was a phone call from God.Thats a lot of pressure to put on a book- and since the phone call comes on page241, thats also an awful lot of suspense to leave the reader in for a very long time. The story is narrated by Shyam Mehra, who works at the Connections Call Center. Here Indians man the phones all night, fielding calls from American consumers who are having troubles with their electronic goods. The company is kept afloat by its account with occidental Computers and Appliances, but isnt doing stunningly well (call volumes are at an all time low.Connections is doomed) and there is talk of rightsizing i.e. downsizing. Shyam works in the WASG bay which stands for the Western Appliances Strategic Group, handling home ap pliance issues i.e. people having trouble with their refrigerators, ovens, and hoover cleaners.The novel focuses on Shyam and handful of his colleagues- a motley crew of Indians who, for a variety of reasons, have wound up in the same job. For quite a while One Night The Call Center is somewhat predictable the characters and their personal stories are introduced, the bad boss is shown being bad, the American callers are unlucky. Bhagat does not do any of this particularly well, but its modestly engaging and there seem to be some possibilities. Priyankas sudden engagement to a Microsoft-man she has never seen, stirs the things up, and each of the characters has his or her own story which Bhagat at least offers a glimpse of.He is at his best in describing the workplace- silliness, dealing with customers and bosses, though not particularly seminal or imaginative. Bhagat has a self-righteous and all-important(a) streak that undermines much of his maybe valid social criticism. Clai ms of intellectual superiority hardly mask the ugly inferiority complex they all seem to suffer from. At Connections they are taught the flair and IQ of a thirty-five-year-old American is the same as the brain of a ten-year-old Indian. This will help you understand your clients. You deal to be as patient with them as you are when dealing with a child. Americans are stupid, just subscribe it.It was quite surprising that the novel One Night The Call Center was getting an American release, as Americans arent exactly shown in a flattering light here. The thirty five is equal to ten rule just makes one stunned. The Indian call center teaches all the agents that a thirty five year old American is as intelligent as a ten year old Indian child One would wonder how Americans will take this saying. Perhaps one sort of has to insult the people who call all night long to complain about idiotic problems now and then to stay sane and not end up screaming at them after one stupid question to o many. The author does acknowledge that in spite of the vast intelligence Indians have, the country is plagued by corruption and thus very behind America.In a nutshell, it can be said that Bhagat raises valid issues and concerns- but does not take them in the least seriously, offering neither reasonable descriptions of the issues, nor any sensible way of dealing with them. The characters one finds on the job(p) in these places like call-centers, the cross-cultural issues (some of which he even manages to begin to convey), the different faces of modernizing India, the family pressures especially on women Bhagat even lays a decent foundation. But in going completely overboard like God Operation northern fears He undoes all of the promise of the book, and with his morally defective happy end, sends such a wrong message that one has to condemn the whole exercise.3. THE terzetto MISTAKES OF MY LIFEIt is Bhagats third book, about cricket, religious politics and mutinous love. About how three friends get caught in a tangle to earn some money and fame, and how they sort it out. The book was published in whitethorn 2008 and had an initial print run of 200,000 copies. The novel follows the story of three friends and is ground in the city of Ahmadabad in western India where the author had begun his case-by-case life and so this city is quite close to his heart. Farhan Akhtars Excel sport has bought the rights for making a movie based on this, and it will be directed by Abhishek Kapoor of ROCK ON fame.The book has fiction sentiment, romance, social message, telephone line, life, relations, religion and of course cricket. Its the story about three friends Omi, Govind and Ish who are struggling to decide their goal. The story is presented through Govinds eye he is a brilliant student of mathematics. He has an aptitude and penchant for business and its his three mistakes of life that are presented along. Govind is a true Gujarati, interested in coming up on his o wn in life through business. Ishaan or Ish- a failure in studies but a great cricketer (obviously great in the local school team), has a wrath in playing, direction and watching cricket. Omi comes from a family of priests with no inclination of becoming a priest and just moves along with his two friends.The journey of these simple people in life, how their lives get affected by the worst disasters in Gujarats history is portrayed in a simple just efficient way by Chetan Bhagat. This book also teaches you how your dreams crash into pieces by unexpected events but how with the support from people around, you get back on track, focus and rebuild your dreams.Vidya, Ishaans sister, a teenager with her eyes on Govind, represents classifiablely homely Indian girls trying to lose their virginity and so-called boys whimsey shy and guilty after having sex with them. as Neha in Five Point Someone and here Vidya in this novel. Ali, a gifted batter and son of a local Muslim politician, pla ys a prominent role in the story. Its the story of how Govind, Ishaan and Omi come up with a sports cut in in their area and how they achieve success in it by club it with Maths tuitions and cricket learn classes.The writer has thrown in the angle of Ali a gifted batsman who is in need of coaching and as Ishaan is an avid cricket player whose passion lies in playing, teaching and watching cricket, comes in as Alis savior because he does not want a brilliant talent to be wasted. Then there is a love angle of Vidya and Govind thrown in. And to top it all Chetan Bhagat has placed the novel in the era when Ahmadabad suffered with a nightmare of an earthquake and riots. The book traces the lives of these characters and their trials and tribulations.This novel especially comes at a time when people only want to come up with excuses to show or feel how different they are rather than see the common aspects and bring oneness which can keep us together and achieve our common goal of growth , public security and prosperity. The language is simple, it connects well with the youth of India and the narration has improved as compared to the foregoing novels. Chetan Bhagat has again proved that to be best novelist you dont need fabulous vocabulary or you dont need dread(a) critics review, all you need is a thread to connect to the plain minds of people. genuinely this novel teaches you- life will have many setbacks. People close to you will hurt you, but you dont break it off, you dont hurt them more. You try to heal it. It is a lesson not only you, but our country needs to learn.The story involves some of the major headlines of early 2000 like the Gujarat earthquake, India-Australia test series, the 9/11 WTC attack and not to forget the Godhra train mishap. Apart from cricket, business and religion it also has the magnetise love story between Govind and Vidya the story is good, since the events are from recent erstwhile(prenominal) and its easy to connect with it. It can be completed in one sitting. But there are not many surprises as it has not gone away from Bhagats typical style of writing. It is less on humor content as well. Chetan has been very clever by stating 3 mistakes and you keep flipping the pages for knowing the other two mistakes as the first mistake you will come to know quite soon. It is a book with nice ingredients of real events and fiction perfectly cooked for a delicious dish. No mistake in giving it a read.4. 2 STATES THE STORY OF MY marriageThis book is about how love marriages work in India and is again typical of him in the first person. It is like his first book Five Point Someone, expected to be inspired by his own life. The book is homophile(a) and completely different from his previous novels perhaps this time Bhagat did not want to write about friends any more. 2 States. is about Krish and Ananya, who are from two different states of India. They are deeply in love and want to get married. But their parents do not agree. To convert a love story into a wedding, the couple has a tough fight forrard of them.Perhaps it is no secret that Chetan, a Punjabi and Anusha, a Tamilian, had to work hard to have both sets of parents agree to their relationship and subsequently their marriage. To provide a further glimpse into their personal story, Chetan decided to take up compose this book after leaving his banking job and having decided to become a full-time writer. While Anusha emphasizes that when Chetan announced to her for the first time this book would heavily lean on their life story, she indeed was a little wary. In fact Anusha also stresses that before writing the book, both Chetan and she spoke to their parents assuring them that it was not about them. While Chetan accepts that a lot of portions of the book have been dramatized at the insistence of his wife, he credits his fans for conceptualizing this book. WhenAnusha read the book, she loved the feminine lead, who is modern, liberated and educated. India is opening up and parents are learning to accept love marriages despite prejudices about caste. Bhagat has dedicated this book to his in-laws and it would be for the first time any Indian writer has dedicated a book to his in-laws. In fact Chetan Bhagat admits that one of the biggest challenges would be to make sure that his in-laws still want to talk to him after reading this book. He surprises us by saying that he hopes that his wifes parents will still be his in-laws. But, interestingly, Anushas parents had actually flown down from kolkata to attend the launch of the book 2 StatesThere is no second opinion about this that Indian love marriages are not easy. Its just the boy and the girl who fall in love, but everyone- i.e. both their clans, have to fall in love too. In the end, the boy and the girl start questioning whether theres anything more left to it and even fight. But its important to know what parents think of your marriage. Parents still have the remote control when it comes to emotions. According to Bhagat- however independent you are, getting married without parents approval is not good for the relationship. No doubt parents protesting against children marrying outside caste or religion is archaic today, still there are some honour-killing incidents in the recent times. Bhagat inspires by saying that if all else fails, the parents should do it for the sake of country. 2 States. we all know well, is the story of Bhagats own love marriage to a Tamil Brahmin.Bhagat found that his own marriage had scope for humor because this Punjabi-Tamil is a continuous thing and a lot of Indians can relate to it. The story is fictionalized but the feelings that Bhagat had gone through, are the same as what the characters experience. And of course it was difficult for him to convince his own parents to accept his Tamilian wife Anusha, who was also a banker. So, there are jokes about Punjabis and Tamilians in this book. More importantly, Bhagat use d it to address to his strained relationship with his father. Speaking about 2 States., Bhagat says that the story is not a memoir, it was nice, the feeling of suspension of disbelief, but as it involves his own family, so he wants to make it clear that it is a work of fiction. That is why there are character changes and the dramatization is higher. call it a fluffy novel, Bhagat says that it is personal and treats the complex issue of inter-community marriages, the fun way. And sends home a bigger message of homogeneous society. According to Bhagat, homogeneity is important for a country to move forward. Todays youth are traveling to different cities for studies and work, and they will meet someone but parents are still rooted in prejudices that have to be addressed. To take his stand point firmly, Bhagat cites the success stories of Korea, Taiwan and China that have seen progress from a developing country by adopting homogeneity. Chetan Bhagat believes to do what your heart says. Knowing what you want and sticking to your decision is most important. And he himself did just that. He fell in love, knew what he was doing and followed his heart. And so, a book happened.Bhagat feels that his best stories are those careworn from his own life and experiences. The more personal the book, the more unusual and funny it becomes for him. People relate to it better because they know him, his wife and his twin sons. He strongly believes that the function of literature is to reflect society and by means of his novels he is causing some change in a large part of India, which is far more satisfying.AS A COLUMNISTBhagat has an open-ended column in Dainik Bhaskar, a large Hindi newspaper and another at The Times of India, English daily. He says,the main purpose of the books and films is to entertain, but the columns allow me to give my views on how the nation should be run. His articles are written in simple English to achieve mass appeal. He also visits Educational Instituti ons in India to give motivational talks.ON TELEVISIONBhagat was a judge on a reality show by Star News called Star Anchor Hunt AWARDSChetan Bhagat has been honoured with Society Young achievers divide in 2004 and Publishers Recognition Award in 2005.

Family Fun

Most familys that are close usu aloney have something that brings them together, standardized game night or camping. My family has hunt clubing. E really year my aunt and uncle on with their two kids learn from New York Mills to my grandparents house in Pengilly. Deer season is the time of year that brings us together. The way it flora is early in the morning my two uncles, my two cousin-german-germans, and my gramps and I all head out to position ourselves in this valley so that no matter which way they come by dint of we can at least get a gibe discharge.My story though begins round one or two in the afternoon after the undercoat hours that the deer move on their own. On this day I was go with my gramps in his two door diesel pickup. We had decided to drive along the creek to follow if we could kick a few up. We had drive about two miles along the creek in one of our battle background south of the house. To stay awake and stay warm we drink umber or hot chocolate so w e had to stop quickly to hire care of business.I had my back gimmicked to a hill where the move was coming from when dour to my left I hear a call in followed by a bunch of shots from my gramps 30-06 and I had to finish as quickly as possible as I reached for my 30-30 rifle and turn to see a large point running across the field and leap into a neighbors field. Luckily we also own the field on the other attitude of it and the field is next to it is a friends field. As fast as I have ever seen me and my grandfather move we were in the tuck and turned well-nigh in seconds and in hot pursuit.To get ahead of the buck my gramps had to drive around the field as fast as possible to our field on the next hill. To outrun a deer you must move very fast and my grandfather decided that s regular(a)ty miles an hour across a cornfield was the way to go. Naturally corn fields are non smooth. Looking ahead we didnt see what was coming, a deep crepuscle in the field that created the perfect ramp. My gramps one and a fractional ton pickup was at least five feet off the ground and it was the craziest thing I have ever done in my look and it was with my gramps.Later on we found a smash-upch that weighs around thirty pounds about eighty yards from the dip that was originally in the back of the truck. at last we reached the hill where the buck was headed, but we were too late. My uncle and cousin had spotted it and were taking shots at it while it ran away. My gramps and I hopped back in to go around the hill to get to it before it reached the creek again. As we took off we could see the enormous buck running in a locomote motion. The only if way I could describe it is that it looked like the Matrix.You could see my uncles and cousins bullets hitting the dirt left and right of it, it was amazing, but as the enormous buck reached the top of the hill my cousin got lucky and hit it in is hind quarters. That slowed it down when my gramps and I caught up to it at the edg e of the creek. I was sitting on the windowsill ready with my gun. I was only about twenty feet away when I fired but as soon as I fired the tire on my side in the front dropped into a coyote hole or something and my shot missed by a mile. Almost instantly after the buck was in the woods trying to lose us crossing the creek.My uncle and cousin seemed to show up right as it went into the woods so they took off after me as I ran through the woods after the buck. We all stopped at the edge of the steep drop into the creek to see the buck climbing up the other side and before I could raise my rifle again a loud shot echoed through the trees and a gaping hole opened on the bucks neck, my uncle had finished it. Once we could get across to the buck we found it was a ten pointer, and the biggest I had ever seen in person. This has become a every year thing in my family and it brings us all together and makes us a team.Without a family that works together for one goal we would never had eve n ever seen that buck again. Family makes things in life fun. No matter what you do in your life your family will always be there to swear out you out as we did each other that day. Most families just hunt alone but we like to make it a group front to make it more fun. Plus if you are going to go hunt the best thing is to bring someone you can trust. Sorry it got so long it was a real life thing and I couldnt cram it all into a paragraph and this is all I could think of of

Impact of Media on Society’s Perception Essay

substructureMass media has advanced in terms of its expanse of reach in terms of technological intromissions in the last few decades. With much(prenominal)(prenominal)(prenominal) expansion, representations of roam of layers of portrayals and illustrations in all contents from the media live with also come up (Klapper, 1950). The characterisation industry in the fall in States had been wholeness of the top exporters and income-generating beas of the country (Akre & Wilson, 2006).Its colossal influence on the contemporary golf-club conducts a huge have-to doe with on how the society is to internalize every movie by which they be able to watch. Given the point that movies vary in origin, in the nub which it plans to convey, the 21st Century cumuluses argon believed to be in a state of threat on the increase of power and different squ atomic number 18 circumstance which straight off places the world at the s hit the books of conviction all over what to watch, and what to make the children watch (Sharma & Dlouhy, 2004).Technological advancementThe presence of softwood media as a tool of communication has increased mostly because of the technological innovations systematically being introduced not lonesome(prenominal) in advancing the productivity position of media organizations but also in expanding the capacity of the non-homogeneous media outlets to include a wider range of topics (Hudson, 1986). With this expansion, the subjects incorporated into the mass media has also been augmented (Graber, 1980) such(prenominal) that designer topics that were once r arg lonesome(prenominal) untouched have now been constantly infused with stark(a) publicity such as those that tackle Information and Communications applied science (ICT).Media as an information toolContemporary trends in the media have not also failed to divulge into matters that concern individuals in various ways. Television documentaries as well as scholarly journals and ente rtainment publications have been constant players in bringing forth the issues that revolve around the lives of those who dwell and look very much on what they ought to see on the television system. Apart from all these, advertisements have contributed largely to the depiction of the image of various women in a broad moment of societies and fields of interest (Wortzel & Frisbie, 1974).Effect of media to womenIt is a fact that the media, in general, has procured a large twist of specific portrayals of women that vary according to their age, national background, didacticsal attainments and several other instruments. Although there atomic number 18 articles title of respecting that the media has no agency in the reading of the womens self-esteem (Wright, 1975), there is wide agreement among a number of researches showing that the media, indeed, brings both positive as well as interdict effects on a womans self-image (Klapper, 1950). By utilizing these studies that support the idea of the media harboring consequences to women, we lot further proceed with the assessment on the effects of media by using the general argument that the media plays a contributing(prenominal) role in the creation of destructive self-images on the part of womanly individuals.Given the fact that women are the most loose audience, the crucial points menti onenessd have been the center of several researches and studies that aim at shedding light and grounds on the consequences brought about by these media portrayals to women in general (Burd, 1939).Whereas a number of these researches and studies have sh throw that the medias representation of women has been both a direct and an verifying factor in the development of a womans negative perception of the self (Greenwald, 1992), one can also attempt to take the opposite side of meat by insisting that medias representation of women has a negligible effect on the self-image of women based on gathered entropy and its interpret ation (Burd, 1939). While the underlying question being resolved by both sides of these scholarly attempts revolves around the question as to whether media has its effects on the self-esteem and perception of women, another funda moral question can be raised. Should the medias representation of women be considered a factor in the development of negative self-image among women? That now raises the brow in the effects of media to the audience.Deliberative refutes with the observe conflict on womenWith these things in mind, the main thesis that this paper pass on adopt is that the medias representation of women has a negative impact on womens perception on these representations from the media. Supporting trys deficiencyed to sustain the get hold of are to be taken mainly from previous scholarly researches and faculty member studies that center on the self-esteem of women in the context of pictorial matters with the images of women in mass media (Benas & Gibb, 2007). Other refer ences needed to maintain the argument are also to be extracted from several theories that put a premium emphasis on the power structure of the needs of individuals and on how people respond to these needs (Olenick, 2000). The lame fact surfacing on such thought dwells on the positivity or the negativity of the impact being obtained.The advent of electronic media Electronic Medias advent and the consistent rise of ages liberalism had endured in a pro open up argumentative impact with project to social interaction as well as with cultural identity. The changes made by mass media are evidently found on a series of notions due to consciousness, trusted perceptions on reality and the palpable alterations of the masses individual lives concurrent on what had reconstituted by the mentioned technological change (Palmer & Young, 2003). Technological or digital innovation dwelled on to by human beings had been observed to have been conducting a tutelar bubble of fixed racial, cultural and ethnic identity resulting to a mother wit of detachment which lies on the physical state of the screen persona as well as with the transcends in the reality of social culture (Barker & Petley, 2001). effects of media on cultural viewsThe intersections of the saucily media coherent with the shifting of relationships among individuals were seen to be among artistic traditions, context on contemporary matters and different forms of speculative futures (The National entertainment State, 2006). The effects of media on cultural views and perceptions of people have been constantly changing on to how the general medias trend is now being implemented.An vitrine of such would be best illustrated on many immigrants and workers in the United States who came from other 3rd World Countries. According to survey, the impact of constant expo sure on television or media mediums caused them to become more liberated and frank (Sharma & Dlouhy, 2004) to many sort, given the fact that what they head for the hills to often see on the television portray the reality of todays generation for reasons which are all inter-related in a web of complex facts, figure and situations canvas back on the history of television or entertainment, per se.Media as a source of personnel The level of righteousness of individuals are conceived to be one by which their respective behavior are dependently being implied to. With moot to behavioral psychology, it had been stressed that an individuals personality is the manifestation of the influences which one had been able to acquire all throughout his childhood carried until adulthood (Wright, 1975). Americans slightly insatiable appetite for violence had been depicted and described in the violence saturate of their culture. In an article written by Lillian BeVier, she elaborated various examples on how media had taken a huge part on violence in todays generation. Her findings led her to an echelon of realistic and obvious results such as so ngs urging to rape women, killing police officers, committing suicide, and all other heinous crimes which are said to be the message conveyed by some songs (The National Entertainment State, 2006 Niemeyer, 1975). However, the issue of violence being a triggering factor for such violence were not thoroughly given substantial evidence with visualizes to the exposure on media, she had make waterly emphasized that there is a need for the establishment, the Congress, the Federal Trade Commission, nor any state legislature to provide the discretionary and lawful measures as having to be given the power to legislate such constraints to avoid producers or purveyors commit such insatiable mistakes on the field of media communication (Akre & Wilson, 2006 Barker & Petley, 2001).Laws as a mean in erasure violence caused by mediaDue to the rampant rise of violence which is pass judgment to have been caused by media exposure, critics and analysts had made researches on how to expunge such conundrum within the country, also to help save the considered innocent victims. Relevant questions had risen on varied situations.Aside from that, the numerous numbers of crimes which had been bugging the Justice section had gone on massive state that the need of keeping the religion and the avoidance of such violence had been a must to be expunged. The governments aim in saving the viewing masses had been finely found to be moving in a very slack motion that those who are concerned on the leech eating the chasteity and sense of dignity oh human salmagundi are being apprehensioned, sending a series of requests to those who are capable of making laws, to focus on media enactment (Newton, 1996).Mimicking media symbolsThe impressions left by media and its impact on the society had been conclusively found that perhaps one of the major reasons for such was the extremist rhetorical views from remonstrate shows viewed by the audience. Sometimes, the openness and extreme liberalism of a person, being shared on television are serving as a guide or something which is then mimicked (Greenwald, 1992).In relation to such scenario, it shall then be one by which those who do not possess the higher level of reason and understanding is most likely to follow what they believed were right and factual statements and examples, braggy it a ticket on the world of crime. It whitethorn not be a total form of proof for such acts, but it is clear that an ounce of influence may result on to the transformation of individuals, thus, only if it shall be given halal guidance that such negative transformation shall be avoided (Greenwald, 1992).Media crossing the transmission line Furthermore, certain instructions may implicitly cause damage to families. An illustration of such shall be seen on a scenario where families are to watch TV or a movie, with a theme on betrayal, prostitution or other forms of demoralizing schemes (Gunter, Harrison, & Wykes, 2003). Given with such premis e, although it will be under the discretion of the viewer on how to have got and internalize the message conveyed, still, it already gives the young minds, even those in the proper age an idea if such vileness.President Clinton once stated an grand line on television giving the movie industry an alarm and a warning not to put across the level of immorality in the projects done for entertainment purposes. He warned the participating subjects that a line has been crossed not just of taste, but of human dignity and decency. such(prenominal) perception had then been crossing the stream every time intimate violence is given an amplifying catching tune. It was then the time when the Hollywoods dream of setting the liberated scheme of teen adult scenes were cumber and filtered (Barker & Petley, 2001 Newton, 1996). Now that is pleasant news.Juvenile violence caused by mimicking media figures Juvenile umpire system is aimed towards rehabilitating these young criminals, since they are n ot yet of the right age, and fictive to be not in the right frame of mind. But they could eject their hold on these criminals depending on the weight of the crime, or the court waives to do so (Burns, 1994). There is legislation for the protection, care, and custody of these children under their jurisdiction, since they are the ones that distribute these legal concerns. People often deal with this delinquency enigma by looking at the root of the problem society and its components. People are driven into delinquency by various factors, including their outlook in the society and intervention by other people. In install to solve the problem of delinquency, these issues should be properly taken care off. People should start with their own homes and see whether they have proper communication with their children. Another is making sure that the environment is safe, free from other factors that could elicit delinquency. If it still couldnt be managed, then thats the time we need profe ssional help. The authorities are more than willing to help, especially if the people are cooperating with them. There should be partnership with the authorities and the locals in order to solve the problem of upstart delinquency.Music industrys influenceMoreover, there had also been instances with regard to the music industry. Taking on to consideration the fact that music is now also a part of the television era, it is most likely requisite for them to commit certain violations with regards to such. It had been stated that the children of today are being exposed to certain music and depictions which are offering negative images of human relationships as well as with unconstructive descriptions causing the downfall of the spiritual and moral values of the innocent individuals (The National Entertainment State, 2006). An example of which are those figure of music which teaches men on how to mistreat women and for women to just accept this kind of fate all of which is nothing b ut a short of mental contamination.Perceivably, it has not only violated the view of respect on the side of women, but it already gives children a negative impression on how women are to be treated, and how they accept to be treated, in such manner (Groves, 2002). slam deep on such, for the reason that entertainment plays a big role in most individuals daily activities, it is righteous adequate that lyrics of songs are to be filtered so as to give consideration to those who detain the essence of ethics and the decency in music, art, and all the further forms of entertainment enjoyed.Media impact on societys perception Researches with regards to the viewers attitudes and behaviors toward television computer programs and portrayals as well as with the effects on the viewing experiences are found to be the major reason on how they are influenced and how they are able to internalize what they tend to see. Viewers opinions about televised violence can vary significantly upon the phys ical form it takes as well as with the type of behavior displayed (Palmer & Young, 2003).Moreover, even the reasons for violence, the consequences for those who were involved, the nature of the perpetrator and the victim, and the relationship amidst them along with the setting in which the conflict and the scene has taken place, creates a huge function on how it shall be taken by such (Palmer & Young, 2003).Challenges in the rapidly changing media landscape Conceivably, the dizzying pace of change in the Tele-visual landscape providing stark realities, significant challenges, and opportunities are notable for childrens growth, education and socialization. The transformation of such realities, challenges and opportunities shall be translated in their lives, bedrooms, and futures will largely depend on how revolutionary techs are implemented, funded, distributed and consumed (Groves, 2002). The unprecedented explosion in options of viewing, video and subscription video on demand, per sonal video recorders, interactive TV, interactive program guides, unfiltered Internet access and a set of new-handled/portable technologies which continuously emerges on the modern era are but creating a whole new environment on an ethical scale perception (Newton, 1996). The dull aeonian debates about media effects could be broken with relative ease only if journalists, policy makers, politicians and pundits could be shifted among their deference and devotion to the style which they now tend to swim on. Instead, if such social psychological advent is to sieve on to persuasion and thus give hearing to some findings which shall serve a slap to their prudence then their perspective is most likely to be adhered justly (Groves, 2002).Conclusion The problem of violence in mass media which occurs in almost all corners of the world are but well-supported reasons and evidences why such problem must be given attention by the government. It may not be clearly emphasized that it is the only factor why such immoral deeds are made, but then again, making it as one of the many factors is reason enough to alarm the society. much(prenominal) incidents raised and elaborated in accordance with the depictions on violent scenes and messages abounded on motion pictures, television, popular music, video games, books, and magazines featuring scenes of mayhem, sexual assault, murder, suicide, and all the other forms which are harmoniously repeated over and over again eat a large part on the apple of morality and behavior of earthly concern (Niemeyer, 1975). In the same light, articles that touch on the opposite side of the claim are also to be utilized so as to check into the probable refutations to the claim and to seek the best means in order to arrive at a solid conclusion on how mass media had been affecting the lives, specifically the perception of the contemporary masses so as to clearly understand the fallacious or the provided and proven facts and details with regard to how movies had been airing on television (The National Entertainment State, 2006).ReferencesAkre, J., & Wilson, S. (2006). Modern Medias Environmental Coverage What we dont know can weakened us Electronic Version. capital of Massachusetts College Environmental Affairs Law Review, 33, 551-561. Retrieved July 8, 2007.Barker, M., & Petley, J. (2001). Ill do The Media/violence Debate. London Taylor and Francis.Benas, J. S., & Gibb, B. E. (2007). 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