Discuss the advantage and disadvantage of social media Essay

Discuss the advantage and disadvantage of social media - Essay ExampleThis is achieved through the employees themselves when they discuss ideas, post various news and information, posit questions and also share useful links. Technologically savvy organization like Nokia, presently acquired by Microsoft, has successfully implemented social media as their internal communion platform. The motto of the organization was to connect people and explore various possible ways that can enhance the internal communication. Nokias Social Media Communications aggroup was established in early 2008 with the aim of improving inter-company communications and engaging employees (Carr, 2010) .The modern organizations use this as an effective and useful recruitment tool. For example, LinkedIn is the number hotshot professional networking website that many organizations use to hunt the best talents for a job portfolio. The modern recruiters look for the profiles of the potential candidates in LinkedIn. LOreal, one of the largest cosmetic companies in the world, has successfully used social media for their recruitment drive (Connell, 2009). The organization has uniform branding in each country they operate. Interestingly, the job section of each website lists open positions in the country and a few links to the social networks. For example, The UK LOreal.Jobs website links to the LOreal Talent Recruitment Facebook page, the LOreal LinkedIn page, the LOreal Luxe TalenTube Facebook page and the LOrealCareers peep feed. This helps in widening the target audience of the company, whether they want to recruit the best talent or increase their business. Because of the reach of social media, the businesses use the technology to reform their business reputation. For example, the more number of Likes and Followers in Facebook and Twitter give an impression of the popularity of the product, company or the brand.Social media enables enhancing the