Mission Vision and Objectives of TATA Case Study

Mission Vision and Objectives of TATA - Case correction ExampleGraham (2010) pointed out that TATAs business structure includes 11 charitable trusts that together take up 66% of TATA Sons and that are intimately involved in its governance. (Family members own yet 3%)(Graham, 2010, p.8). No different company in the world may have the same reputation as TATA has as far-off as cordial service is concerned. TATA is currently funding many social service activities such as clean water deliver, literacy, prenatal gondolae etc. Moreover Indian Institute of Science, Tata institute of of import research, the national center for performing arts, Tata memorial hospitals, etc are founded or supported by the TATA group (Graham, 2010, p.8). In fact TATA is spending a substantial portion of their business profits for charity activities. Beca intake of the huge aid given to social activities, members of TATA family are comparatively poorer than their business counterparts in India. In 2009, TATA spent $ 159 million for social service activities (Graham, 2010, p.8). TATA believes that community support is the most important requirement for a business group to digest its growth. It should be noted that Coke like international giants failed to operate successfully in India because of their failure to propose something to the community in which it operates. Cokes bottling plant in Kerala was closed recently because of the allegations against Coke with admire to the exploitation of underwater resources in Kerala. At the same time, it should be noted that millions of hectares of land in Kerala are used for tea plantation by TATA and the people in Kerala do not have often problems with that. This is because of the fact that TATA is military service the people in Kerala in many ways even though they use Keralas land for tea plantation. Recently TATA has introduced worlds cheapest passenger car (NANO) priced only $ 2500. In fact TATA wants to help the poor people with thi s product. Poor families of medium income families can afford a car with the introduction of NANO. While most of the other car manufacturers are trying to develop luxury cars, TATA thinks in the opposite direction. They wanted to make car which is affordable to even poor people and the outcome was NANO. contaminate drinking water is causing thousands of deaths in India. In order to help poor people to scour drinking water, TATA introduced TATA Swatch or water purifier priced less than 1000 Indian rupees in 2009(Graham, 2010, p.9). It should be noted that at that place is no need for TATA like big companies to introduce products such as water purifier. However, they introduced this product only to demonstrate their social commitments. The TATA group has a set five core values integrity, understanding, excellence, unity and office (Angwin, 2011, p.133). These core values can be seen in every TATA business segments. Even though TATAs business groups are operating independently, the y understand each other work strictly in conformism with the vision, mission and core values of TATA group. In short, TATAs business culture is more oriented towards the servicing of poor. For TATA, business is not at all rough making money or profits it is about how well an organization can service the community without sins.